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Welcome to Moonlight Marketing
WEBSITE DEVELOPMENT, SOCIAL MEDIA MARKETING, FACEBOOK APPLICATIONS, CONTENT MARKETING , SEARCH ENGINE OPTIMIZATION, ONLINE ADVERTISING.
The Internet has been the most fundamental change during my lifetime and for hundreds of years
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Nothing influences people more than a recommendation from a trusted friend. A trusted referral is the Holy Grail of advertising.
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Whether you are launching a start-up or leading an established company, you should start establishing your social media presence if you haven't already.
Portfolio
Spotify: Music becomes Social
Sweden: Turn Music to be Social During my exchange study in Sweden, I found that Swedish students enjoy engaging in social activities a lot. Every Friday there are usual social gatherings and they like to hang out with friends for “fika”(coffee break in Swedish) every day. I think this is the reason why many Swedish companies are adding social elements to their idea. Spotify is one of the examples. When I was studying in Sweden, Spotify became really popular among Swedish students....
Time to spring-clean your LinkedIN
LinkedIN is ranking high in search engines from recruiters and industry leaders. If a recruiter is on the hunt for you, the profile you have on LinkedIN will be their key. Unfortunately, most of us don’t log into LinkedIN as...
Live Tweeting
Twitter has become the main platform for instant updates on personal lives, celebrities, news, sports and about anything and everything people could want information on. Therefore now companies have jumped on the bandwagon to start live tweeting their events, either...
Power Editor: Facebook’s Greatest Ad Tool Yet.
Haven’t heard about Power Editor? It’s a free ad tool provided by Facebook that replaces and enhances the capabilities of the Bulk Uploader. If you manage various Facebook accounts or campaigns, Power Editor may possibly turn out to be your new pal, letting you perform some cool stuff that you merely can’t do using Facebook’s basic ad manager. Power Editor is a Chrome extension which will make it easier to modify Facebook ad campaigns and ads in bulk using this ad...
5 tips for a social media savvy wedding
I am getting married on the 17th August and so far digital and social media have been my best friends in organizing my wedding. From planning to decorations and bridesmaid dresses, social media had been there with me every step of the way. Here are a few ideas for using digital for wedding planning. 1. Sign up to some newsletters The first thing I did when I started planning was subscribe to a number of newsletters. I have to admit I went...
Mobile Analytics: Robert Scoble Interviews Mixpanel founder Suhail Doshi
Everyone knows analytics are crucial but it seems there’s never enough time in the day to look at the data as much as one would like. And with the rise of mobile, mobile analytics are a growing topic of concerns...
Spending Time with Our Moonlight Philippines Social Media Colleagues!
I recently returned from a great trip to Manila to spend time with several colleagues based in the Philippines. While we’ve been receiving support from the Philippines team-mates for almost two years now, just recently we have decided to increase...
We Support Emergency Hong Kong!
We support a new fledgling branch of the Italian NGO Emergency that has just started in Hong Kong. Emergency Hong Kong helps to raise awareness and funds for Emergency’s worldwide projects that provide free, high-quality medical and surgical treatment to...
Google Maps is more than just stalking…
So what is Google Maps? Google Maps is a web mapping application and technology provided by Google. It powers map-based services such as the Google Maps website, Google Ride Finder and Google Transit. It provides street maps, route planners for...
Dining and Social Media – Building your Brand
The one phenomenon that has exploded in mainstream society along with the advent of social media is everyone's obsession with FOOD! Our love of food has always been around, but the ability to share what we are eating instantly on a widespread scale has catapulted our interest in the dining scene, and home cooking to a level never imagined before. Here we are going to look at some of the effects social media has had on restaurants in their ability to...
Reporting with Mailchimp – Email Campaigns
Mailchimp, as introduced previously is an Email marketing software allowing you to create, track and analyse Email campaigns. In this article I will explore some of the features Mailchimp has that allows you to report on the performance of your campaigns. This is vital for knowing how to improve on your campaign in future in terms of design, copy, market segment etc. Tracking Opens and Clicks The first thing we want to know is how many people have opened your Email, and...
Setting Up MailChimp – Email Campaigns
MailChimp is a free website-run software that allows you to create email campaigns to send out to a database. It is useful in that you can easily create your own text or image-based campaigns on the software, or import your own...
How Social Media Has Changed Sport – Part 2 (Famous Athletes and Sport)
As covered in the previous post, there are countless ways social media platforms have changed the sporting industry. This has been achieved through the speed of communication made available by social media, as well as its potential for reaching many...
How Social Media Has Changed Sport – Part 1 (Speed of Communication)
The history of sport stretches far back to ancient civilizations, as an enjoyment of competition, natural physical ability and also mental strategy. The passion and fervor sporting events can elicit has built a lasting rich culture permeating the history of...
SEO Basics
Search Engine Optimization (SEO) is all about increasing the visibility of a website or webpage in a search engine's unpaid (organic) search results. What are "organic" search results? These are websites that have not paid to appear on a results...
Empower your Brand using Facebook Offers
"Buy one cup of coffee, get the second cup FREE!" Hmm pretty interesting, isn't it? You must have seen this kind of post or similar to this on your Facebook Feed and still wondering if it's real or some kind of a gimmick. Worry not because this is one of Facebook features you can take advantage of to promote your business- the Facebook Offers. What the heck is Facebook Offers? A Facebook Offer is a coupon made and also shared exclusively on...
