Four out of five of the major areas of marketing were analyzed in the McKinsey Quarterly survey, to find out what importance was being placed on the use of digital tools. The results were staggering. Eighty Three per cent of business executives for service management and forty four per cent for pricing claimed that online tools were at least some what important for companies within their industries. Another staggering research statistic revealed that at least two thirds of companies are using digital tools in ALL the areas they deem most important.
Here is a look at the importance of digital tools:
(Page 2 of McKinsey Quartely)
You could think of the iPad as a superset device. Apple has boasted it as “the best way to experience the web, email, photos, and video, hands down.” All of the built-in apps on iPad were designed from the ground up to take advantage of the large Multi-Touch screen. And they work in any orientation. So you can do things with these apps that you can’t do on any other device.
Top priorities in 2010 according to senior marketers worldwide (% of respondents)
“Senior marketers reported that social networks and applications were their biggest priority for 2010, followed closely by digital infrastructure. While social media marketing looks set to stay top of mind, a majority of respondents considered a range of digital activities at least “important,” with only games failing to inspire widespread interest.”
Read the full article here.
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