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Foursquare vs. Yelp: A Review for Brands Looking to Start Location-Based Marketing (Part 2)

Foursquare vs. Yelp: A Review for Brands Looking to Start Location-Based Marketing (Part 2)

(In the first part of our report, we delved into two location-based social and marketing networks: Foursquare in Yelp. In Part Two, we'll explore some of their current plans for expansion, as well as some of the hurdles the two companies have had to overcome since their respective founding.) Plans for Expansion into Asia Foursquare Checkin Special In places where burgeoning mobile-phone usage is happening, in places like Southeast Asia and Indonesia that have experienced middle class booms in the past few...

Facebook Organic Reach is Plummeting.. Again

Facebook Organic Reach is Plummeting.. Again

Yes, sorry to share some really bad news for marketers using Facebook, but it seems the social network will again purposefully institute changes tha will cause organic reach to plummet. It is no secret that Facebook is the number one...

Best Brands on Twitter

Best Brands on Twitter

The uses and benefits of Twitter are expanding every day. Twitter offers brands an opportunity to liven up their images. By showing their humanistic and interactive side, brands have the potential to become more than just suppliers of goods and...

Best Instagram Accounts of 2013

Best Instagram Accounts of 2013

40% of brands are now promoting their services, products, and campaigns on Instagram, and the number keeps growing year by year. With that much competition, brands have struggled to be noticed. Let's take a look at some Instagram accounts that managed...

What’s Hot VIDEO: Raise the River vs. Move the Ocean. Full Story.

What’s Hot VIDEO: Raise the River vs. Move the Ocean. Full Story.

We love this video because it combines tongue-in-cheek humor with environmental conservation Will Ferrell and Robert Redford are clearly both passionate about the environment but they each have slightly different approaches. This campaign is reminiscent of President Obama's recent...

What’s Hot VIDEO: This will change you in exactly 60 seconds

What’s Hot VIDEO: This will change you in exactly 60 seconds

Parents plays a huge part in children's behavioral development. Kids will follow how you act and adapt it as they grow old. In this 60 second video, True Activist aims to reach parents and encourage them to refine how they behave in front of their kids before it's too...

What’s Hot VIDEO: Bitcoin’s COO Explains What Bitcoin Is

What’s Hot VIDEO: Bitcoin’s COO Explains What Bitcoin Is

Talk show host, Conan O'Brien, offers a comedic take on the entire Bitcoin buzz in his interview with "Bitcoin's COO." The COO attempts to explain how Bitcoin functions in layman's terms but fails miserably. The Bitcoin video he showed did not help...

What’s Hot VIDEO: Jeep ® “Restless” 2014 SUPER BOWL OFFICIAL COMMERCIAL

What’s Hot VIDEO: Jeep ® “Restless” 2014 SUPER BOWL OFFICIAL COMMERCIAL

"Restlessness is the feeling you get when you deny your curiosity too long." Jeep's Super Bowl commercial for the new Cherokee is nothing short of adventurous. It dares you to tap into your young, risk-taking spirits, and to never allow...

What’s Hot VIDEO: Real Life Tinder

What’s Hot VIDEO: Real Life Tinder

Tinder finds a way to portray how their dating app works in a slightly cruel but accurate manner. It also reflects how people judge dating candidates in a snap, or in this case, in a swipe of a finger. Groove...

Great digital campaigns in France.

Great digital campaigns in France.

With the development of technology in our society, we witness our lives slowly becoming influenced by this sector. The advertising boom was most of all seen in the United States of America, with the expression " To keep up with...

What’s Hot VIDEO: #Kimmel YouTube Film — Sweet Brown: Ain’t Nobody Got Time For That

What’s Hot VIDEO: #Kimmel YouTube Film — Sweet Brown: Ain’t Nobody Got Time For That

Sweet Brown became famous when a video of her interview about a fire in her neighborhood was uploaded on YouTube. Her line "ain't nobody got time for that" got so famous that people have created dozens of remixes of it...

What’s Hot VIDEO: #Kimmel YouTube Film — David After Dentist Double Rainbow Oh My God! in 3D

What’s Hot VIDEO: #Kimmel YouTube Film — David After Dentist Double Rainbow Oh My God! in 3D

The YouTube classics "David After Dentist" and "Double Rainbow" became popular because both videos showed that any normal person under the influence of drugs would most likely have an overwhelming response on mundane things. Joseph Gordon-Levitt, Catherine Zeta-Jones, Samuel L. Jackson, and Seth Rogen makes them even more hilarious in this #Kimmel YouTube...

What’s Hot VIDEO: Dario Doimo promo 2014

What’s Hot VIDEO: Dario Doimo promo 2014

Dario Doimo does an epic flare bartending routine to showcase his talent and to promote his new website. You see a video like this and you are reminded of how far you can go with determination and...

What’s Hot VIDEO: Epic Toy War

What’s Hot VIDEO: Epic Toy War

A dramatic and well-shot action clip involving classic toys from your childhood.  Plenty of points to award here for creativity and great dialogue! Did you see your favorite toys in here from your...

What’s Hot VIDEO: Honey Maid: Love

What’s Hot VIDEO: Honey Maid: Love

Honey Maid, a Nabisco owned food company, has brilliantly responded to a potential crisis arising out of their bold and courageous decision to include a gay family in one of their recent ads. Not only was the original ad beautifully...

What’s Hot VIDEO: Introducing Samuel Adams HeliYUM

What’s Hot VIDEO: Introducing Samuel Adams HeliYUM

We have been known to enjoy a libation from time to time after a long week's work. Samuel Adams, maker of delicious American beers, has just announced a new beer line that is definitely one that we'd love to put...

Best Brands on Vine

Best Brands on Vine

Many are getting hooked by the creative, and often crazy, 6-second-videos on Vine. This is proof that videos do not have to be too lengthy to be entertaining. Six seconds is more than enough to capture the attention of people...

What’s Hot VIDEO: Qualcomm: The World Without Mobile

What’s Hot VIDEO: Qualcomm: The World Without Mobile

We are at the age where technology has become essential in our day-to-day lives. Imagining a world withouth mobile would be as ridiculous and as humorous as this Qualcomm US...